Thursday, July 26, 2007

New media opportunities

Thanks for a good meeting and a good starting blog post, Mike!

We have so many directions we can take right now. It's both frustrating and exciting.

One of the sources of info I rely on for new technologies and new ways people are connecting is a blog called Micro Persuasion. That's where I found the link to the article on the CDC and Second Life. I also often read Church Marketing Sucks, a blog aimed at provoking new ideas and clearer, more strategic communication from churches.

I think there's enormous and largely untapped potential in the new ways people are communicating, and it frustrates me greatly the glacial pace at which the church tends to move in those directions. When you look at the YouTube debate on CNN this past week, it's clear the power structure in communication is flipping from a hierarchy to a community model. We need to grab on to this - people want to talk to each other, not be talked at.

How can we move in this direction in the church?

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